I collected 3779 TESCO Clubcard Points over a period of three months, starting from December 2009 to February 2010. And of this mount of Clubcard Points, 3750 of them had been converted to TESCO cash vouchers worth RM37.50 which I received a few days ago.
TESCO is very aggressive in marketing. It advertises in the newspapers, even on the front page, and distributes their promotional news bulletins through conventional mail and email. Apart from this, they also make good use of their website for marketing.
The Clubcard Points system is another way to retain customers who can collect the points through many means: direct purchase of products, using recycled bags, giving bonus and extra points and also through the credit card.
From the customer perspective, the more aggressive it is, the merrier we are. We get to know through their marketing campaign what is the right time to purchase especially for products that can last very long. In addition to this, their generosity in giving out Cubcard Points also help us to save :-)
The vouchers
This statement indicates where I collected the points
See you next post :-)
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